WP Mastery Weekly #12 – B2B marketing campaigns, WordPress news & SEO webinar

This week I have to keep the intro short. My wife and I are preparing for a big renovation, we're redoing my home office and therefore have to clean up a building that was housing a workshop and will be turned upside down in the next few weeks.

Hope you understand that I'm pressed for time with the renovation and also preparing for the WP Agency Summit.

However, I still put in the work to collect exciting and actionable content for you this week <3


Business & Growth

12 Successful B2B Marketing Examples to Inspire Your Next Campaign
12 Successful B2B Marketing Examples to Inspire Your Next Campaignsujanpatel.com
Need inspiration for your next B2B marketing campaigns to onboard another high-paying customer? Sujan Patel breaks down 12 successful marketing examples in this post. He's a serial entrepreneur running multiple 7-figure businesses, I highly recommend paying attention to what he's saying.

Syed Bahkli - Building and Hiring a Team - YouTube
Syed Bahkli - Building and Hiring a Team - YouTubewww.youtube.com
Short but insightful conversation with Syed Balkhi (WP Beginner, OptinMonster, etc.) on hiring a strong team and building a great culture.

Webinar: The Google Analytics Masterclass for WordPress Professionals (Chris Edwards)
Webinar: The Google Analytics Masterclass for WordPress Professionals (Chris Edwards)wpbuffs.com
Any website needs Google Analytics, right? But are you sure you're setting it up 100% correctly for your customers? Learn all in's and out's of GA and turn your knowledge into an easy upsell for your customers!

WordPress News & Tools

News – WordPress 5.3 Release Candidate – WordPress.org
News – WordPress 5.3 Release Candidate – WordPress.orgwordpress.org
WP 5.3 is now available as release candidate! The final release is scheduled for Nov 12th, so it's a good time to get your hands on the release candidate. Expect to see refinements in the Block Editor, the new Twenty Twenty theme, and improvements in accessibility.

WordPress 5.2.4 Release Addresses Several Security Issues – WordPress Tavern
WordPress 5.2.4 Release Addresses Several Security Issues – WordPress Tavernwptavern.com
5.2.4 has been rolled out and is an important release you should install on your clients' websites! It fixes a number of security issues that are likely already exploited in the wild - as they're known by now.

Best Cache Plugin for WordPress? (64 WP EXPERTS VOTE)
Best Cache Plugin for WordPress? (64 WP EXPERTS VOTE)whatsaytheexperts.com
Interesting round-up post on the best caching plugins, including a contribution by yours truly.

How-To's & Dev

Improving CSS performance and file size - an in-depth guide - DEV Community 👩‍💻👨‍💻
Improving CSS performance and file size - an in-depth guide - DEV Community 👩‍💻👨‍💻dev.to
CSS files can slow down the websites you're building heavily. Adrian Bece has written an extensive explanation of why CSS grows big so quickly and what we can do about it!

Look Ma, No Media Queries! Responsive Layouts Using CSS Grid | CSS-Tricks
Look Ma, No Media Queries! Responsive Layouts Using CSS Grid | CSS-Trickscss-tricks.com
Good article explaining the use of CSS Grid to get rid of media queries. Had to use this in a project so this was a nice refresher!

Random Articles

Feds Shut Down Largest Dark Web Child Abuse Site; South Korean Admin Arrested
Feds Shut Down Largest Dark Web Child Abuse Site; South Korean Admin Arrestedthehackernews.com
About time this happened!

17 Gripping True Crime Podcasts to Dig Into This Halloween – LifeSavvy
17 Gripping True Crime Podcasts to Dig Into This Halloween – LifeSavvywww.lifesavvy.com
I will certainly subscribe to those for when I'm out with the dogs!

Report to Your Management with the Definitive 'Incident Response for Management' Presentation Template
Report to Your Management with the Definitive 'Incident Response for Management' Presentation Templatethehackernews.com
Communication is key 🙂

That's it for this week! I hope you enjoy this handpicked list of articles! If you think that I'm missing certain topics or blogs, don't hesitate to reach out and let me know!

Best,

Jan

https://wpmastery.xyz

P.S. Here are some tools I use daily, they'll benefit your business too.

Continuous Integration (CI). I use CI at WP Mastery to run all sorts of automated tasks in my coding workflow. For example, my code gets deployed to a server automatically whenever I push a new revision to GitHub. Click here to learn about 5 reasons WP developers need CI (imho).

Cloudways (hosting). I host all my own and our client sites with them. We have 7 servers and roughly 50 sites on Cloudways and are in love with them since 2014. Their servers make our sites blazingly fast, they give us plenty of flexibility for development workflows (e.g. Github auto-deploy embedded), and the servers run stable. What more could you ask for?

VS Code Pro Power-User Workflows. When writing code, you want to be as efficient as possible! Changing to the free VS Code editor has been a massive improvement in my daily coding. Check out VS Code Pro to learn power-user workflows from WP Core Contributor Ahmad Awais.

Page Builder Cloud. Looking to transfer your Elementor layouts from the staging site to the live website easily? Page Builder Cloud is my tool of choice. It works with Elementor, BB, Divi, Fusion Builder, Oxygen and so many more. And it's just $99/year. Even if it saves you just 1h, it pays for itself.

WP Buffs White-Label Maintenance. Want to sell WP maintenance plans but don't have a team to handle the actual work? The WP Buffs offer white-label maintenance plans at exceptional quality. Schedule a free call with them now to get to know them and to partner up. I keep referring my friends to them.

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